PHINDELI VIETNAM -

SEE YOU HOME SOON!

For 4 months, Ho Chi Minh city stays in the longest quarantine due to the pandemic. But to the frontiers, they may have nearly a year and haven’t gone home yet to do their duty to protect lives.
Hundreds of words of encouragement and thousands of words of gratitude are not better than an appointment to come back home soon.
Creative Director: Dinh Viet - Trung Bui.
Creative Approach & Copywriter: Trong Nhan.
Art Director: Tien Nguyen.
Graphic Designer: Cuong Nguyen.
Lyrics: Trung Bui - Trong Nhan.
Account: Kevin Dao - Nam Nguyen - Mun Nguyen.

STARTING

AN INSPIRATION TO CALL OUT SOCIAL USERS

TO MAKE THEIR OWN DATE

Social KOLs join in

and spread the message in their way.

We received more than 3000 appointments in 5 days.

Our campaign ended with 3Gb of images which were taken during the time we brougt PhinDeli coffee and coffee machines to the field hospital in HCMC, as well as the process of contributing to the 0đ supermarket to support people in the quarantine area.

All activities wrapped up in a 3-minute video with thousands of promises to come home, sent to our brave frontiers.

Appointments had been being sent, until the day we truly returt to the new normal.